WHAT ABOUT?

In the last thirty years, the world has changed at an astonishing pace. The unique combination of new information and communication technologies with the globalization of commerce and the deregulation of economically significant industries has brought in a "new economy" and the need of brand new businesses' lens. This new economy is founded on intangibles' importance for value creation and extraction, as well as an essential element to firm's competitive advantage.

Enterprises' urgency to innovate and the underlying process of innovation are specific to the knowledge economy. In the last decades, innovation has become a major activity in large corporations, rallying a huge amount of material and human resources. Innovations consists in new formulas, methods and different ways of making things more useful to common people, that can be invented and reinvented at every moment. Intangibles are at the core of this rearrangement of things, turning them more valuable for consumers. Today, economic growth and profitability derives primarily from the discovery and ensuant employment of these formulas and receipts in the production processes.

The purpose of this blog is to diffuse intangibles' major role in today's economy and to set up a new perspective for today's businesses. Here we can discuss the critical questions surrounding intangibles, point out and criticize the relevant bibliography in the field, comment on specialist's ideas and post discussion papers and relevant work in the field.

This is an open space for everyone that wants to go deep in intangible's world and looks for a new perception of value in businesses and everyday life.