Intangibles’ Knowledge Diffusion Project I

On March 13th, I had uttered the first lecture under the Intangibles Seminary Project. It occurred at UniverCidade – Campus Presidente Vargas, with an audience of more than 80 students and a few professors.

The first round of seminars is focused on the impact of intangibles’ investments in businesses’ value creation dynamics and tackles four general subjects: intangibles, intangible assets and intellectual capital; intangibles’ evidences and relevant research; the economics of intangibles and the economic perspective of intellectual capital management.

Although all subjects were treated in an oversimplified form, students had the opportunity to get in touch with the intangibles’ world and gave an unexpected feedback, posing relevant questions and trying to establish a link to diverse business’ contexts.

The “Intangible Assets and Businesses Value Creation Dynamics” seminar, is being offered, free of charge, to many universities in Rio de Janeiro and Bahia. Our objective is primarily to diffuse knowledge about intangibles’ management and economic assessment to graduate and post-graduate students as to motivate then to choose it as a new and relevant field of study.